Project Overview
Rubber Surfacing Website Design
FloCo Decking Systems is a family owned rubber surfacing company based in Southwest Florida. They needed a website that felt bright, beachy, and Florida friendly while clearly explaining their services and improving their search visibility for high intent local keywords.
The Approach
I designed the site around a warm coastal vibe with soft blues, sandy tones, and clean spacing that mirrors the Florida outdoor lifestyle. The design feels sunny, friendly, and easy to browse. At the same time, I built the structure with strong SEO in mind. Clear service pages, location based content, and keyword optimized headings help FloCo rank for searches like rubber pool deck resurfacing, slip resistant pool decks, and rubber surfacing in Southwest Florida.
Key Features
- Beach inspired visuals that match the local climate and customer expectations
- SEO optimized service pages for residential, commercial, marine, safety, and rubber mulch
- Location pages targeting Southwest Florida cities and expanding regions
- Strong calls to action encouraging quotes, calls, and text inquiries
- A gallery showcasing real projects
- A blog built for long term SEO growth covering maintenance, drainage, and surfacing education
- Testimonials from Florida clients to reinforce trust and credibility
The Result
The final website positions FloCo as the go to rubber surfacing team in Florida. It feels fresh and beach ready, reflects their family owned brand, and gives them a strong SEO foundation to attract more local leads year round.
